Record company execs around the world already hate the internet and mp3s, this radical move from Radiohead will no doubt shake things up some more.
In Rainbows is Radiohead’s 7th album and drops on 10th of October – but it’s only for sale in digital format from their website, and the price … whatever you want to pay, even if that is $0.
Singer Thom Yorke told TIME, “I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say ‘F___ you’ to this decaying business model.”
Read Radiohead’s blog here.